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Increasing the Effectiveness of Mobile Advertising by Using Contextual Information Cover

Increasing the Effectiveness of Mobile Advertising by Using Contextual Information

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 2 (November 2017)
By: Michelle Andrews  
Open Access
|Oct 2017

Authors

Michelle Andrews

m.andrews@emory.edu

Assistant Professor of Marketing, Emory University,, Atlanta, USA
DOI: https://doi.org/10.1515/gfkmir-2017-0016 | Journal eISSN: 2628-166X
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Language: English
Page range: 36 - 41
Published on: Oct 24, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Mobile Advertising,
Mobile Targeting,
Geofencing,
Real-Time Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Michelle Andrews, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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