Have a personal or library account? Click to login

Increasing the Effectiveness of Mobile Advertising by Using Contextual Information

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 2 (November 2017)
By:
Open Access
|Oct 2017

Authors

Michelle Andrews

m.andrews@emory.edu

Assistant Professor of Marketing, Emory University,, Atlanta, USA
DOI: https://doi.org/10.1515/gfkmir-2017-0016 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 36 - 41
Published on: Oct 24, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Keywords:
Mobile Advertising,
Mobile Targeting,
Geofencing,
Real-Time Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Michelle Andrews, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 9 (2017): Issue 2 (November 2017)Next article