Authors
Norris I. Bruce
Associate Professor, Naveen Jindal School of Management, The University of Texas at Dallas, United States of America
Effective Display Advertising: Improving Engagement with Suitable Creative Formats
By: Norris I. Bruce
DOI: https://doi.org/10.1515/gfkmir-2017-0009 | Journal eISSN: 2628-166X
Language: English
Page range: 53 - 56
Published on: Apr 27, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2017 Norris I. Bruce, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.