Authors
Srinivas K. Reddy
Professor of Marketing, Director, Center for Marketing Excellence, Singapore Management University, Singapore
DOI: https://doi.org/10.1515/gfkmir-2017-0006 | Journal eISSN: 2628-166X
Language: English
Page range: 36 - 41
Published on: Apr 27, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2017 Srinivas K. Reddy, Yee Heng Tan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.