Have a personal or library account? Click to login
Digital Transformation and Value Creation: Sea Change Ahead Cover

Digital Transformation and Value Creation: Sea Change Ahead

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 1 (May 2017)
By: Srinivas K. Reddy and  Werner Reinartz  
Open Access
|Apr 2017

Authors

Srinivas K. Reddy

sreddy@smu.edu.sg

Professor of Marketing, Director Center for Marketing Excellence, Singapore, Management University, Singapore

Werner Reinartz

werner.reinartz@uni-koeln.de

Professor of Marketing and Director of the Center of Research in Retailing (IFH), University of Cologne, Germany
DOI: https://doi.org/10.1515/gfkmir-2017-0002 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 10 - 17
Published on: Apr 27, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Digital Transformation,
Value Creation,
Innovation,
Disruption,
Change
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Srinivas K. Reddy, Werner Reinartz, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 9 (2017): Issue 1 (May 2017)Next article