Digital Transformation and Value Creation: Sea Change Ahead
By: Srinivas K. Reddy and Werner Reinartz
Authors
Srinivas K. Reddy
Professor of Marketing, Director Center for Marketing Excellence, Singapore, Management University, Singapore
Werner Reinartz
Professor of Marketing and Director of the Center of Research in Retailing (IFH), University of Cologne, Germany
DOI: https://doi.org/10.1515/gfkmir-2017-0002 | Journal eISSN: 2628-166X
Language: English
Page range: 10 - 17
Published on: Apr 27, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2017 Srinivas K. Reddy, Werner Reinartz, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.