Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information Cover

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Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information

NIM Marketing Intelligence Review

Volume 8 (2016): Issue 2 (November 2016)

By: Volker Bosch

Open Access

|Oct 2016

References

Fenn, Jackie (1995): The Microsoft System Software Hype Cycle Strikes Again
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Gaffert P., Bosch V., Meinfelder, F. (2016): “Interactions and squares. Don’t transform, just impute!,” Conference Paper, Joint Statistical Meetings, Chicago
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http://www.ibmbigdatahub.com/infographic/four-vs-big-data
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http://fivethirtyeight.blogs.nytimes.com/2012/11/10/which-polls-fared-best-and-worst-inthe-2012-presidential-race/?_r=0
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DOI: https://doi.org/10.1515/gfkmir-2016-0017 | Journal eISSN: 2628-166X

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Language: English

Page range: 56 - 63

Published on: Oct 28, 2016

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Market Research,

Representativeness,

Data Integration,

Data Imputation

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2016 Volker Bosch, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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