Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information
By: Volker Bosch
References
- Fenn, Jackie (1995): The Microsoft System Software Hype Cycle Strikes Again
- Gaffert P., Bosch V., Meinfelder, F. (2016): “Interactions and squares. Don’t transform, just impute!,” Conference Paper, Joint Statistical Meetings, Chicago
- http://www.ibmbigdatahub.com/infographic/four-vs-big-data
- http://fivethirtyeight.blogs.nytimes.com/2012/11/10/which-polls-fared-best-and-worst-inthe-2012-presidential-race/?_r=0
DOI: https://doi.org/10.1515/gfkmir-2016-0017 | Journal eISSN: 2628-166X
Language: English
Page range: 56 - 63
Published on: Oct 28, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2016 Volker Bosch, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.