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Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information Cover

Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
By: Volker Bosch  
Open Access
|Oct 2016
DOI: https://doi.org/10.1515/gfkmir-2016-0017 | Journal eISSN: 2628-166X
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Language: English
Page range: 56 - 63
Published on: Oct 28, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Big Data,
Market Research,
Information,
Representativeness,
Data Integration,
Data Imputation
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 Volker Bosch, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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