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Data, Data and Even More Data: Harvesting Insights From the Data Jungle Cover

Data, Data and Even More Data: Harvesting Insights From the Data Jungle

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
By: Bernd Skiera  
Open Access
|Oct 2016

References

  1. Blake, Thomas; Chris Nosko; Steven Tadelis (2015): “Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment,” Econometrica, Vol. 83 (1), pp. 155-174.
    Search in Google ScholarBack to article
  2. Chen, Andrew (2012): “Growth Hacker is the new VP Marketing,” http://andrewchen.co/how-to-be-a-growth-hackeran-airbnbcraigslist-case-study/.
    Search in Google ScholarBack to article
DOI: https://doi.org/10.1515/gfkmir-2016-0010 | Journal eISSN: 2628-166X
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Language: English
Page range: 10 - 17
Published on: Oct 28, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Data Science,
Big Data,
Analytics,
Growth Hacking,
Online Advertising
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 Bernd Skiera, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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