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Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers Cover

Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 1 (May 2016)
By: George E. Newman,  Ravi Dhar and  Margarita Gorlin  
Open Access
|Apr 2016

Authors

George E. Newman

george.newman@yale.edu

Ravi Dhar

ravi.dhar@yale.edu

Margarita Gorlin

DOI: https://doi.org/10.1515/gfkmir-2016-0007 | Journal eISSN: 2628-166X
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Language: English
Page range: 42 - 45
Published on: Apr 29, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Green Products,
Green Product Evaluations,
Product Attributes,
Product Quality,
Communication
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 George E. Newman, Ravi Dhar, Margarita Gorlin, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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