Have a personal or library account? Click to login
Beyond Aesthetics: Seeing Form and Believing in Function Cover

Beyond Aesthetics: Seeing Form and Believing in Function

NIM Marketing Intelligence Review
Volume 7 (2015): Issue 2 (November 2015)
By: JoAndrea Hoegg  
Open Access
|Nov 2015

Authors

JoAndrea Hoegg

joey.hoegg@sauder.ubc.ca

Canada
DOI: https://doi.org/10.1515/gfkmir-2015-0017 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 40 - 45
Published on: Nov 5, 2015
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Design,
Product Form,
Function,
Perceived Performance
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2015 JoAndrea Hoegg, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 7 (2015): Issue 2 (November 2015)Next article