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Strategically Integrated Design – Helping Brands to Keep Their Promises Cover

Strategically Integrated Design – Helping Brands to Keep Their Promises

NIM Marketing Intelligence Review
Volume 7 (2015): Issue 2 (November 2015)
By: Michael Krohn  
Open Access
|Nov 2015
Authors

Authors

Michael Krohn

michael.krohn@zhdk.ch

Switzerland
DOI: https://doi.org/10.1515/gfkmir-2015-0015 | Journal eISSN: 2628-166X
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Language: English
Page range: 28 - 33
Published on: Nov 5, 2015
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Design Strategy,
Brand Strategy,
Integral Design
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2015 Michael Krohn, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 7 (2015): Issue 2 (November 2015)
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