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Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation Cover

Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation

NIM Marketing Intelligence Review
Volume 7 (2015): Issue 2 (November 2015)
By: Claudia Townsend  
Open Access
|Nov 2015
DOI: https://doi.org/10.1515/gfkmir-2015-0013 | Journal eISSN: 2628-166X
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Language: English
Page range: 22 - 26
Published on: Nov 5, 2015
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Aesthetics,
Design,
Beauty Premium,
Self-Affirmation
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2015 Claudia Townsend, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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