From Metrics to Action - Interview with Nicholas Chesterton, Unilever Cover

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From Metrics to Action - Interview with Nicholas Chesterton, Unilever

NIM Marketing Intelligence Review

Volume 7 (2015): Issue 1 (May 2015)

Open Access

|Apr 2015

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DOI: https://doi.org/10.1515/gfkmir-2015-0007 | Journal eISSN: 2628-166X

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Language: English

Page range: 48 - 53

Published on: Apr 23, 2015

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Marketing Measurement,

Marketing Analytics,

Marketing Mix Models,

Marketing Accountability,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2015 , published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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