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True Synergy for Real Effects: How to Control Integrated Marketing Successfully Cover

True Synergy for Real Effects: How to Control Integrated Marketing Successfully

NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
By: Prasad A. Naik and  Kay Peters  
Open Access
|Apr 2015

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DOI: https://doi.org/10.1515/gfkmir-2015-0005 | Journal eISSN: 2628-166X
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Language: English
Page range: 34 - 41
Published on: Apr 23, 2015
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Crossmedia,
Synergy,
Advertising,
Online and Off-line Media,
Integrated Marketing,
Advertising Effects,
Media Planning,
Budget Allocation
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2015 Prasad A. Naik, Kay Peters, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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