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Mind-Set Metrics: Consumer Attitudes and the Bottom Line Cover

Mind-Set Metrics: Consumer Attitudes and the Bottom Line

NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
By: Shuba Srinivasan  
Open Access
|Apr 2015

References

  1. Srinivasan, S.; Vanhuele, M.; Pauwels, K (2010) “Mind-Set Metrics in Market Response Models: An Integrative Approach,” Journal of Marketing Research (JMR), Vol. 47 (4), pp. 672 - 84.10.1509/jmkr.47.4.672
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  2. Hanssens, D.; Pauwels, K.; Srinivasan, S.; Vanhuele, M.; Yildirim G. (2015): “Consumer Mindset Metrics for Guiding Marketing Mix Decisions,” Marketing Science, forthcoming 10.1287/mksc.2013.0841
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  3. Lautman, Martin R.; Pauwels, Koen (2013): “Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?” GfK Marketing Intelligence Review, Vol. 5 (November), pp. 46 - 53.
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DOI: https://doi.org/10.1515/gfkmir-2015-0004 | Journal eISSN: 2628-166X
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Language: English
Page range: 28 - 33
Published on: Apr 23, 2015
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Consumer Attitude Metrics,
Sales Conversion,
Hierarchical Linear Model,
Cross-effects Model,
Dynamic Programming Model
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2015 Shuba Srinivasan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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