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Mind-Set Metrics: Consumer Attitudes and the Bottom Line Cover

Mind-Set Metrics: Consumer Attitudes and the Bottom Line

NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
By: Shuba Srinivasan  
Open Access
|Apr 2015
DOI: https://doi.org/10.1515/gfkmir-2015-0004 | Journal eISSN: 2628-166X
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Language: English
Page range: 28 - 33
Published on: Apr 23, 2015
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Consumer Attitude Metrics,
Sales Conversion,
Hierarchical Linear Model,
Cross-effects Model,
Dynamic Programming Model
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2015 Shuba Srinivasan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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