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Truly Accountable Marketing: The Right Metrics for the Right Results Cover

Truly Accountable Marketing: The Right Metrics for the Right Results

NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
By: Koen Pauwels  
Open Access
|Apr 2015

Authors

Koen Pauwels

koen.pauwels@ozyegin.edu.tr

Turkey
DOI: https://doi.org/10.1515/gfkmir-2015-0001 | Journal eISSN: 2628-166X
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Language: English
Page range: 8 - 15
Published on: Apr 23, 2015
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing Accountability,
Marketing Metrics,
KPI,
Marketing Measurement
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2015 Koen Pauwels, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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