Have a personal or library account? Click to login
Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa? Cover

Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?

Open Access
|Sep 2016

References

  1. [1] Abor, J. Quartey, P., 2010. Issues in SME development in Ghana and South Africa. International Research Journal of Finance and Economics. Issue 39 available at http://www.eurojournals.com/irjfe_39_15.pdf.
  2. [2] Abimbola, T., Vallaster, C., 2007. Brand, organisational identity and reputation in SMEs: an overview. Qualitative Market Research: An International Journal, Vol. 10, Iss. 4, pp. 341-348.10.1108/13522750710819685
  3. [3] Blankson, C., Stokes, D., 2002. Marketing practices in the UK small business sector. Marketing Intelligence & Planning, 20(1), pp.49-61.10.1108/02634500210414774
  4. [4] Dludla, N.J., 2005. Marketing management strategies in roadside craft markets in Umkhanyakude Municipal area, Kwazulu-Natal. Unpublished masters dissertation, University of Kwazulu-Natal, Pietermaritzburg.
  5. [5] Gem, 2012. www.gem.org.za.
  6. [6] Goldstuck, A., 2012. Internet matters: the quiet engine of the South African economy. [online] Available from: http://hsf.org.za/resource-centre/focus/focus-66/AGoldstuck.pdf.
  7. [7] Hussaina, I., Si, S. and Wang, L., 2010. Comparative study on internal and external CFFs on SMEs. Journal of Small business and Entrepreneurship, Vol. 23, Issue 4.10.1080/08276331.2010.10593506
  8. [8] Hill, J., 2001. A multidimensional study of the key determinants of effective SME marketing: Part 1. International Journal of Entrepreneurship Behaviour & Research, 7(5), pp.171-204.10.1108/EUM0000000006006
  9. [9] Lamb, C., W, Hair, J.F., McDaniel, C., Boshoff, C., Terblanche, N., Elliot, R. and Klopper, H.B., 2011. Marketing (4th ed.). Cape Town: Oxford University Press.
  10. [10] Julien, P.A., Ramangalahy, C., 2003. Competitive strategy and performance of exporting SMEs: An Empirical Investigation of the impact of their export information competencies. ET & P, Spring.10.1111/1540-8520.00013
  11. [11] Kroon, J., Moolman, P.L., (2007). Entrepreneurship. Pretoria: Kagiso Publishers.
  12. [12] Makhitha, K.M., 2013. Buyer behaviour of craft retailers in South Africa. Pretoria: University of Pretoria. [Unpublished PhD in Marketing Management - thesis].
  13. [13] Makhitha, K.M., 2016. Marketing strategies of small craft producers in South Africa: practices and challenges. The Journal of Applied Business Research, May/June 2016, Vol. 32, No. 3, pp.1-18.10.19030/jabr.v32i3.9649
  14. [14] Nieman, G., Hough, J. and Nieuwenhuizen, C., 2003. Entrepreneurship: a South Africa perspective. Pretoria: Van Schaik.
  15. [15] Rwigema, H., Venter, R., 2004. Advanced Entrepreneurship. Cape Town: Oxford University Press Southern Africa.
  16. [16] Shacklenton, C.M., Shackleton, S.E., Buiten, E. and Bird, N., 2007. The importance of dry woodlands and forests in rural livelihood and poverty alleviation in South Africa. Forest Policy and Economics, Vol. 9, pp.558-577.10.1016/j.forpol.2006.03.004
  17. [17] Siu, W., 2000. Marketing and company performance of Chinese small firms in Hong Kong. Marketing intelligence & planning, 18(5), pp.292-307.10.1108/02634500010343991
  18. [18] Siu, W., Fang, W., and Lin, T., (2004). Strategic marketing practices and the performable of small and medium-sized enterprises (SMEs) in Taiwan. Entrepreneurship & Regional Development: An International Journal, 16(2), pp.61-178.
  19. [19] Tan, K.S., Siong Choy Chong, Binshan Lin, Uchenna Cyril Eze, (2010). Internet-based ICT adoption among SMEs: Demographic versus benefits, barriers, and adoption intention. Journal of Enterprise Information Management, Vol. 23, Iss. 1, pp.27-55.10.1108/17410391011008897
  20. [20] Tang, Y., Wang, P. & Zhang, Y., 2007. Marketing and business performance of construction SMEs in China. Journal of Business & Industrial Marketing. 22(2), pp.118-125.10.1108/08858620710730230
  21. [21] Venter, P., Jansen van Rensburg, eds., M., de Viliers, J.C., Drotskie, A., Ehlres, L., 2009. Strategic Marketing: Theory & Applications for Competitive Advantage. Oxford University Press, Southern Africa.
  22. [22] UNICO, 2016. https://www.unido.org/fileadmin/user_media_upgrade/Resources/Publications/EBOOK.
  23. [23] Van Scheers, L., 2011. SMEs’ marketing skills challenges in South Africa. African Journal of Business Management, Vol. 5(13), pp.5048-5056, DOI: 10.5897/AJBM10.007.10.5897/AJBM10.007
  24. [24] Wang, W., Walker, E., Redmond, Janice., and Breen, J., 2008. Making plans - Home-based businesses. Available at: http://works.bepress.com/janice_redmond/33/.10.2104/mbr08028
  25. [25] Yeboah, K., 2012 as in Busetta, A., Cetorelli, V., Stranges, M., 2016. Remittance behaviours of foreigners in Italy. International Migration, 2016, Vol. 54(2), pp.98-118, DOI: 10.1111/imig.12213.10.1111/imig.12213
  26. [26] Zontanos, G., Anderson, A.R., 2004. Relationships, marketing and small business: an exploration of links in theory and practice. Qualitative Market Research: An International Journal, Vol. 7(3), pp.228-236.10.1108/13522750410540236
  27. [27] www.themarketingprocessco.com, 2015.
DOI: https://doi.org/10.1515/fman-2016-0019 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Language: English
Page range: 243 - 250
Published on: Sep 24, 2016
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2016 Louise van Scheers, Khathutshelo Mercy Makhitha, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.