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Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?

Foundations of Management
Volume 8 (2016): Issue 1 (January 2016)
By:
Open Access
|Sep 2016
DOI: https://doi.org/10.1515/fman-2016-0019 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 243 - 250
Published on: Sep 24, 2016
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
strategic marketing planning,
South African SMEs,
better performing SMEs,
lack of strategic planning know-how
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2016 Louise van Scheers, Khathutshelo Mercy Makhitha, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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