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Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa? Cover

Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?

Foundations of Management
Volume 8 (2016): Issue 1 (January 2016)
By: Louise van Scheers and  Khathutshelo Mercy Makhitha  
Open Access
|Sep 2016

Authors

Louise van Scheers

vscheml@unisa.ac.za

Khathutshelo Mercy Makhitha

DOI: https://doi.org/10.1515/fman-2016-0019 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 243 - 250
Published on: Sep 24, 2016
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
strategic marketing planning,
South African SMEs,
better performing SMEs,
lack of strategic planning know-how
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2016 Louise van Scheers, Khathutshelo Mercy Makhitha, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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