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Segmentierung der Kunden des Wiener Bio-Supermarktes „denn’s Biomarkt“ mithilfe einer Clusteranalyse

Die Bodenkultur: Journal of Land Management, Food and Environment
Volume 68 (2017): Issue 4 (December 2017)
By:
Open Access
|Mar 2018

Figures & Tables

Figure 1

Image profile (mean values) of the 4-cluster solutionAbbildung 1. Imageprofil (Mittelwerte) der 4-Cluster-Lösung
Image profile (mean values) of the 4-cluster solutionAbbildung 1. Imageprofil (Mittelwerte) der 4-Cluster-Lösung
DOI: https://doi.org/10.1515/boku-2017-0020 | Journal eISSN: 2719-5430 | Journal ISSN: 0006-5471
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Language: English
Page range: 249 - 259
Submitted on: Jul 28, 2017
Accepted on: Jan 15, 2018
Published on: Mar 9, 2018
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
Bio-Lebensmittel,
Bio-Supermärkte,
Clusteranalyse,
Konsumentenforschung,
Zielgruppensegmentierung
Related subjects:
Life sciences,
Ecology,
Life sciences, other

© 2018 Pia Sajovitz, Siegfried Pöchtrager, Tobias Truffner, Verena Auberger, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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