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Environmental Aspects as an Area of CSR and Building the Image of Retailers’ Private Labels Cover

Environmental Aspects as an Area of CSR and Building the Image of Retailers’ Private Labels

Marketing of Scientific and Research Organizations
Volume 26 (2017): Issue 4 (December 2017)
By: Zbigniew Spyra  
Open Access
|Jan 2018

Authors

Zbigniew Spyra

zbigniew.spyra@ue.katowice.pl

University of Economics in Katowice, Faculty of Informatics and Communication, Department of Market and Marketing Research, Poland
DOI: https://doi.org/10.14611/minib.26.12.2017.16 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 135 - 160
Published on: Jan 19, 2018
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
retailer’s private label,
retailer’s private label image,
CSR,
environmental care,
environmental protection,
social reporting
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2018 Zbigniew Spyra, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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