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Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process Cover

Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Marketing of Scientific and Research Organizations
Volume 25 (2017): Issue 3 (September 2017)
By: Brad Zehner and  Gary Pletcher  
Open Access
|Oct 2017

Authors

Brad Zehner

willbz@stedwards.edu

St. Edward's, University, USA

Gary Pletcher

garyp@stedwards.edu

St. Edward's, University, USA
DOI: https://doi.org/10.14611/minib.25.09.2017.13 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 81 - 101
Published on: Oct 14, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
commercialization,
innovation,
market assessment,
Quicklook,
research,
technology wealth creation,
marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Brad Zehner, Gary Pletcher, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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