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Transmedia Marketing and Re-Invention of Public Relations

Marketing of Scientific and Research Organizations

Volume 22 (2016): Issue 4 (December 2016)

By: Dalibor Jakus and Krešimir Zubcić

Open Access

|May 2017

References

1. Henry Jenkins. Convergence Culture: where old and new media collide. New York: New York University Press, 2006.
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2. Tow Dowd. Transmedia. One Story--Many Media, Focal Press. 1 edition, 2015.
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3. Internet media. Starlight Runner - http://starlightrunner.com/by author Jeff Gomez.
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4. Internet media. Transmedia Blog - http://www.tstoryteller.com/blog
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5. Burghardt Tenderich. Transmedia Branding. Europäisches Institut für Medienoptimierung, EIMO, 2014.
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6. Inetrnet media. Henry Jenkins Blog http://henryjenkins.org, 22.11.2016.
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7. Dena, Transmedia Practice. Theorizing the Practice of Expressing a Fictional World Across Distinct Media and Environments, 2009, pp. 97-98.
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DOI: https://doi.org/10.14611/minib.22.12.2016.13 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 91 - 101

Published on: May 30, 2017

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

transmedia storytelling,

public relations,

transmedia marketing

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2017 Dalibor Jakus, Krešimir Zubcić, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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