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Transmedia Marketing and Re-Invention of Public Relations Cover

Transmedia Marketing and Re-Invention of Public Relations

Marketing of Scientific and Research Organizations
Volume 22 (2016): Issue 4 (December 2016)
By: Dalibor Jakus and  Krešimir Zubcić  
Open Access
|May 2017
DOI: https://doi.org/10.14611/minib.22.12.2016.13 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 91 - 101
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
transmedia storytelling,
media,
public relations,
transmedia marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Dalibor Jakus, Krešimir Zubcić, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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