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Relational Benefits and Quality of Relation — Towards Understanding of the Ties Between Science and Business Cover

Relational Benefits and Quality of Relation — Towards Understanding of the Ties Between Science and Business

Marketing of Scientific and Research Organizations
Volume 20 (2016): Issue 2 (June 2016)
By: Małgorzata Grzegorczyk  
Open Access
|May 2017

Authors

Małgorzata Grzegorczyk

mgrzegorczyk@uni.lodz.pl

University of Lodz, Faculty of Management,, Lodz, Poland
DOI: https://doi.org/10.14611/minib.20.03.2016.07 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 15
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
relational marketing,
relational benefits,
behavioral theories,
technology transfer,
commercialization,
cooperation,
university,
company
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Małgorzata Grzegorczyk, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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