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Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy Cover

Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy

By: Joern Redler  
Open Access
|May 2017

References

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DOI: https://doi.org/10.14611/minib.19.01.2016.07 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English
Page range: 59 - 94
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2017 Joern Redler, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.