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Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy Cover

Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy

Marketing of Scientific and Research Organizations
Volume 19 (2016): Issue 1 (March 2016)
By: Joern Redler  
Open Access
|May 2017

Authors

Joern Redler

redler@dhbw-mosbach.de

Baden-Wuerttemberg Cooperative State University,, Baden-Wuerttemberg, Germany
DOI: https://doi.org/10.14611/minib.19.01.2016.07 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 59 - 94
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand alliance,
co-branding,
brand strategy,
brand combination,
brand success
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Joern Redler, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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