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Selected Indicators for Evaluating the Effectiveness of Marketing Communication Cover

Selected Indicators for Evaluating the Effectiveness of Marketing Communication

Marketing of Scientific and Research Organizations
Volume 16 (2015): Issue 2 (June 2015)
By: Aneta Olejniczak and  Darko Tomorad  
Open Access
|May 2017

Authors

Aneta Olejniczak

Aneta.Olejniczak@ilot.edu.pl

Institute of Aviation,, Warsaw, Poland

Darko Tomorad

darko.tomorad@tridea.hr

Tridea,, Zagreb, Croatia
DOI: https://doi.org/10.14611/minib.16.02.2015.09 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 19 - 32
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing communication,
indicators,
advertisement,
marketing,
effectiveness of communications
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Aneta Olejniczak, Darko Tomorad, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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