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The Utilization of the Concept of Relationship Marketing in the Process of Building the Ties of a University with External Stakeholders Cover

The Utilization of the Concept of Relationship Marketing in the Process of Building the Ties of a University with External Stakeholders

Marketing of Scientific and Research Organizations
Volume 15 (2015): Issue 1 (March 2015)
By: Zygmunt Waśkowski  
Open Access
|May 2017

Authors

Zygmunt Waśkowski

z.waskowski@ue.poznan.pl

Poznań University of Economics,, Poznań, Poland
DOI: https://doi.org/10.14611/minib.15.01.2015.03 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 33 - 45
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
relationship marketing,
stakeholder,
university,
transfer of knowledge,
marketing mix
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Zygmunt Waśkowski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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