Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector
Duong Bao Trung, Le Dinh Minh Tri, Nguyen Van Anh, Nguyen Thi Thanh Tra
The Role of Digital Economy and Society in Promoting Green Accounting Finance: Fresh Insights from New Estimation
Nguyen Thanh Trung
Development of an Ecological-Economic Assessment System for the Sustainable Development of Regions in Kazakhstan
Sanimkul Kassymova, Kanat Mustafayev, Assem Kabiyeva
Impact of Technology Advancement on Economic Development of Kazakhstan: an ARDL Assessment
Gaukhar Umarova, Zhannat Temirova, Kulyash Turkeyeva, Gulbana Maulenkulova, Indira Kozhamkulova
Volume 79 (2025): Issue 5-6 (December 2025)
Volume 59 (2025): Issue 4 (December 2025)
Volume 20 (2025): Issue 3 (December 2025)
Volume 62 (2025): Issue 6 (December 2025)
Identifying Factors Shaping Digital Entrepreneurship Intention in GCC Countries
Salem Hathroubi, Mourad Zmami, Aicha Shili, Ousama Ben-Salha
Volume 14 (2025): Issue 2 (December 2025)
Volume 35 (2025): Issue 4 (December 2025)
The Role of Digital Platforms in Enhancing Customer Relationships and Building Strategic Advantage in Beekeeping
Ewa Wanda Ziemba, Dariusz Grabara, Adam Roman