Abstract
The GCC nations have recently adopted a new economic development strategy focused on decreasing their reliance on oil and encouraging diversification through investment in non-oil sectors. The digital economy stands out as a promising emerging sector with the potential to drive economic diversification, increase added value, and generate job opportunities. Recognizing its importance, GCC countries are supporting and promoting digital entrepreneurship activities to develop the digital sector. This research examines the factors affecting the intention to engage in digital entrepreneurial ventures in GCC countries. To do so, the analysis relies on primary data collected through a questionnaire distributed to a sample of 229 graduates in management, IT, and computer sciences from the Gulf region, all of whom have expertise in digital entrepreneurship. The study employs the Structural Equation Modeling (SEM) and identifies five key factors influencing the intention to pursue digital entrepreneurship and develop the digital economy. These factors include literacy and digital culture, education and training in entrepreneurship and the digital economy, knowledge of digital entrepreneurship, digital infrastructure, and government policies and support mechanisms for the digital business sector. This research provides policymakers in the GCC region with recommendations, such as fostering a broader digital culture within society and promoting education and training programs focused on digital entrepreneurship. These insights are designed to support Gulf countries in diversifying their economies, enhancing regional competitiveness, and positioning themselves as hubs for digital innovation in the global marketplace.