Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation
Ilona Skačkauskienė, Julija Nekrošienė
Analysis of the Methodical Basis for Evaluating the Resources of an Organization in the Aspect of Greenness
Ilona Skačkauskienė, Juliana Smirnova
What drives the willingness to travel? behavioral and psychological predictors among Generation Z
Adriana Grenčíková, Kristína Kozová, Valentinas Navickas, Ilona Skačkauskienė, Mihail Busu
Integrating ESG in business: Opportunities and risks through a systematic and bibliometric analysis
Luis Miguel Fonseca, Ilona Skačkauskienė, Cristian Bușu, Mihaela Minciu