Have a personal or library account? Click to login
What drives the willingness to travel? behavioral and psychological predictors among Generation Z Cover

What drives the willingness to travel? behavioral and psychological predictors among Generation Z

Open Access
|Dec 2025

Abstract

The aim of the presented research was to quantitatively assess the extent to which behavioral factors (travel experience and autonomy in travel) and psychological factors (perceived travel stress and social discomfort) influence the desire to travel and explore new places among students belonging to Generation Z (Gen Z). The research was conducted in October 2024 on a sample of 404 respondents from the Alexander Dubček University of Trenčín, with the target group being students at the bachelor’s and master’s levels of study. Data collection was carried out through an online questionnaire, the content of which focused on four key areas: travel experience, autonomy in travel, perception of travel-related stress, and social discomfort during interaction in a foreign environment. The data analysis was conducted using correlation and multiple linear regression analysis. The results showed that the most significant positive predictor of the desire to travel was the number of countries visited (B = 0.1927; p < 0.01), while the perception of travel as a stressful factor had a statistically significant negative impact (B = –0.1563; p < 0.001). Other variables – willingness to travel alone and discomfort when ordering food – did not show statistical significance. Nonetheless, the model as a whole was statistically significant (F = 8.58; p < 0.001). These findings confirm the importance of behavioral and psychological factors in shaping travel motivation among young people. The research provides practical recommendations – such as strengthening students’ travel competencies through international mobility and simultaneously reducing psychological barriers through the development of adaptation strategies. The results also provide a foundation for further research that could analyze a broader range of personality, value-based, and socio-environmental determinants of Gen Z’s travel behavior.

DOI: https://doi.org/10.2478/mmcks-2025-0024 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 135 - 144
Submitted on: Sep 15, 2025
|
Accepted on: Dec 2, 2025
|
Published on: Dec 31, 2025
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2025 Adriana Grenčíková, Kristína Kozová, Valentinas Navickas, Ilona Skačkauskienė, Mihail Busu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.