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What drives the willingness to travel? behavioral and psychological predictors among Generation Z Cover

What drives the willingness to travel? behavioral and psychological predictors among Generation Z

Management & Marketing
Volume 20 (2025): Issue 4 (December 2025)
By: Adriana Grenčíková,  Kristína Kozová,  Valentinas Navickas,  Ilona Skačkauskienė and  Mihail Busu  
Open Access
|Dec 2025

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DOI: https://doi.org/10.2478/mmcks-2025-0024 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 135 - 144
Submitted on: Sep 15, 2025
|
Accepted on: Dec 2, 2025
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Published on: Dec 31, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Generation Z,
Travel motivation,
Psychological barriers,
Travel experience,
Autonomous travel
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Adriana Grenčíková, Kristína Kozová, Valentinas Navickas, Ilona Skačkauskienė, Mihail Busu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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