Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania
Matulevičiūtė, Ieva, Kyguolienė, Asta
Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives
Kyguolienė, Asta, Juknė, Gabrielė
Measuring Gen-Y Customer Experience in the Banking Sector
Kyguolienė, Asta, Makutėnas, Nerijus
A Theoretical Overview of the Stockout Problem in Retail: from Causes to Consequences
Sanchez-Ruiz, Lidia, Blanco, Beatriz, Kyguolienė, Asta
Personal Entrepreneurial Competencies of Participants in Experiential Entrepreneurship Education
Kyguolienė, Asta, Švipas, Liudas
Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities
KYGUOLIENĖ, Asta, BRAZIULYTĖ, Reda
Impact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania
Kyguoliene, Asta, Zikiene, Kristina