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NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
Volume 17 (2025): Issue 1 (May 2025)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Issue 1 (May 2025) - Influencer Marketing and the Creator Economy
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Apr 2025
Abstract
Editorial: Influencer Marketing and the Creator Economy
Jenna Drenten
Open Access
|
Apr 2025
Abstract
Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers
Jenna Drenten
Open Access
|
Apr 2025
Abstract
The Next Age of Retailing: Learning from Influencers’ Strategies
Sara Rosengren
,
Colin Campbell
and
Justine Rapp Farrell
Open Access
|
Apr 2025
Abstract
Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing
Michelle Daniels
and
Freeman Wu
Open Access
|
Apr 2025
Abstract
When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships
Rebecca Mardon
,
Hayley Cocker
and
Kate Daunt
Open Access
|
Apr 2025
Abstract
Optimizing Influencer Mix Strategies for Livestream Commerce: Insights from China
Xian Gu
,
Xiaoxi Zhang
and
P. K. Kannan
Open Access
|
Apr 2025
Abstract
When the Product Is You: The (Not So) Glamorous Life of an Influencer
Brooke Erin Duffy
Open Access
|
Apr 2025
Abstract
Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions
Carolin Kaiser
,
Vladimir Manewitsch
and
Rene Schallner
Open Access
|
Apr 2025
Abstract
Behind the Screens: How to Build Impactful Influencer Campaigns that #breaktheInternet Interview with Molly Tullis, Associate Director of Social Strategy
Jenna Drenten
and
Molly Tullis
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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