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NIM Marketing Intelligence Review
Volume 16 (2024): Issue 2 (November 2024)
Volume 16 (2024): Issue 2 (Nov 2024)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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Volume 17 (2025)
Volume 16 (2024)
Issue 2 (November 2024) - Platform Business
Issue 1 (May 2024) - Generative AI – Reshaping the Marketing Landscape
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Oct 2024
Abstract
Editorial
Andrei Hagiu
and
Bobby Zhou
Open Access
|
Oct 2024
Abstract
Transforming Products into Platforms: Unearthing New Avenues for Business Innovation
Andrei Hagiu
and
Bobby Zhou
Open Access
|
Oct 2024
Abstract
Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD
Hemant K. Bhargava
,
Jan Krämer
and
Abhinav Kishore
Open Access
|
Oct 2024
Abstract
Chinese and US Digital Platforms: Exploring Key Differences in Strategies
Xiaoquan (Michael) Zhang
Open Access
|
Oct 2024
Abstract
Big Tech Platforms: What Are the Limits to “Big Brother” Surveillance and Influence?
Annabelle Gawer
Open Access
|
Oct 2024
Abstract
Mastering the Digital Regulatory Maze: Strategies for Marketing Success in a Complex Landscape
Daniel Sokol
Open Access
|
Oct 2024
Abstract
Web3 and the Future of the Digital Platform Economy: The Tricky Business of Finding the “Just Right” Level of Decentralization
Hanna Halaburda
and
Daniel Obermeier
Open Access
|
Oct 2024
Abstract
Responsible Platforms: Aiming for Social Value Rather than Scale
Giana Eckhardt
,
Aleksandrina Atanasova
,
Mikko Laamanen
and
Christine Kittinger-Rosanelli
Open Access
|
Oct 2024
Abstract
Make Your Dream Events Real: Creating Value by Connecting the Event Industry with Its Consumers: Interview with Julie Roth Novack, CEO and Cofounder of PartySlate
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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