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Marketing Measurement and Analytics Cover

Marketing Measurement and Analytics

An Introduction

Publisher:Mercury Learning and Information
By: Greg Kihlstrom  
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|Jan 2025
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PDF ISBN: 978-1-5015-2042-6 | E-Pub ISBN: 978-1-5015-2043-3 | Paperback ISBN: 978-1-5015-2314-4 | DOI: 10.1515/9781501520426
Publisher: Mercury Learning and Information
Copyright owner: © 2025 Walter de Gruyter GmbH, Berlin/Boston
Publication date: 2025
Language: English
Pages: 270
Keywords:
business goals,
multi-channel testing,
generative ai,
marketing framework,
marketing measurement,
statistical analysis.,
kpis,
marketing metrics,
data collection,
ai in marketing
Related subjects:
Business and economics,
Business management,
Business management, other

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