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Marketing Measurement and Analytics
Marketing Measurement and Analytics
An Introduction
Publisher:
Mercury Learning and Information
By:
Greg Kihlstrom
Paid access
|
Jan 2025
Product purchase options
E-Book
€37.95
Institutions
€149.00
Product purchase options
E-Book
€37.95
Institutions
€149.00
Description
Table of contents
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Authors
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.
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PDF ISBN:
978-1-5015-2042-6
|
E-Pub ISBN:
978-1-5015-2043-3
|
Paperback ISBN:
978-1-5015-2314-4
|
DOI:
10.1515/9781501520426
Publisher:
Mercury Learning and Information
Copyright owner:
© 2025 Walter de Gruyter GmbH, Berlin/Boston
Publication date:
2025
Language:
English
Pages:
270
Keywords:
business goals
,
multi-channel testing
,
generative ai
,
marketing framework
,
marketing measurement
,
statistical analysis.
,
kpis
,
marketing metrics
,
data collection
,
ai in marketing
Related subjects:
Business and economics
,
Business management
,
Business management, other
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