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Marketing Measurement and Analytics Cover

Marketing Measurement and Analytics

An Introduction

Paid access
|Jan 2025
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Authors

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.
PDF ISBN: 978-1-5015-2042-6 | E-Pub ISBN: 978-1-5015-2043-3 | Paperback ISBN: 978-1-5015-2314-4 | DOI: 10.1515/9781501520426
Publisher: Mercury Learning and Information
Copyright owner: © 2025 Walter de Gruyter GmbH, Berlin/Boston
Publication date: 2025
Language: English
Pages: 270