Table 1
The primary location of projects on the web, and their distribution via social media sites
| Project | Primary URL | YouTube/Flickr/Pinterest |
|---|---|---|
| 2009–2014 VAL | hlsweb.dmu.ac.uk/ahs/elearning/ | |
| 2014 VAL | val.biologycourses.co.uk | |
| 2009 TIGER | tiger.library.dmu.ac.uk | youtube.com/user/tigeroer |
| 2010 SCOOTER | sicklecellanaemia.com | youtube.com/user/SCOOTERDMU flickr.com/photos/sicklecellanaemia |
| 2011 MORE | more.library.dmu.ac.uk | youtube.com/user/moreoer |
| 2011 BIOLOGY COURSES | biologycourses.co.uk | youtube.com/user/biologycourses flickr.com/photos/biologycourses/ pinterest.com/biologycourses/ |
Table 2
Dates of projects and technological approaches adopted, including the use of search engine optimisation (SEO) techniques
| Platform | Host | Date of Site Launch | SEO | |
|---|---|---|---|---|
| 2009–2014 VAL | HTML website | University server | Sep-08 | |
| 2014 VAL | HTML website | Reclaim Hosting | Sep-14 | |
| 2009 TIGER | DSpace 1.7.1 | University server | Mar-10 | |
| 2010 SCOOTER | WordPress.org | Mint Host | Nov-10 | Yes |
| 2011 MORE | DSpace 1.7.1 | University server | May-12 | |
| 2011 BIOLOGY COURSES | WordPress.org | Reclaim Hosting | Nov-11 | Yes |
Table 3
Details of numbers of topics and OER items released onto primary locations and social media sites
| Total no. pages and posts | No. Topics | No. OER | Multiple files | YouTube | Flickr | |
|---|---|---|---|---|---|---|
| 2009–2014 VAL | 123 HTML pages | 11 | 34 | 87 | ||
| 2014 VAL | 78 HTML pages | 11 | 42 | 91 | ||
| 2009 TIGER | 15 HTML pages, + OER posts | 8 | 27 | 403 | 30 | |
| 2010 SCOOTER | 9 pages, 90 OER posts, + news blog posts | 9 | 110 | 306 | 25 | 67 |
| 2011 MORE | 15 HTML pages, 35 OER posts | 7 | 35 | 103 | 72 | |
| 2011 BIOLOGY COURSES | 6 pages, 53 OER posts, + news blog posts | 10 | 57 | 144 | 53 | 150 |
| TOTAL NO. ITEMS | 45 | 271 | 1047 | 180 | 217 |
[i] The total number of pages and posts = individual HTML web pages, WordPress pages, WordPress blog posts containing an OER or a WordPress ‘news’ post.
Table 4
Total number of sessions and visits to various primary locations and social media sites and the dates of analytical data retrieval
| Repository | Total no. Pages and Posts | YouTube | Jorum | Flickr | |
|---|---|---|---|---|---|
| Apr-15 | Aug-15 | Aug-15 | Aug-15 | Aug-15 | |
| 2009–2014 VAL | 73270 | 324 | |||
| 2009 TIGER | 2532 | 13236 | |||
| 2010 SCOOTER | 30040 | 362248 | 52 | 19009 | |
| 2011 MORE | 2054 | 317020 | |||
| 2011 BIOLOGY COURSES | 21504 | 356866 | 57000 | ||
| 2014 VAL | 7818 | ||||
| TOTAL | 4586 | 132632 | 1049370 | 376 | 76009 |
[i] Data presented as total number of sessions collected by Google Analytics for Repository, Blog and HTML pages; For YouTube, Flickr and Jorum, data represents total number of times a resource is viewed.
Table 5
The distribution of visitors from different global locations visiting project sites, with the top five for each listed (and % of top visits)
| 2009–2014 VAL 152 countries | 2014 VAL 98 countries | SCOOTER 149 countries | BIOLOGY COURSES 150 countries |
|---|---|---|---|
| United Kingdom (56.33%) | United Kingdom (27.96%) | United Kingdom (33.61%) | United Kingdom (46.11%) |
| United States | United States | United States | United States |
| Australia | China | India | India |
| India | Russia | Canada | Brazil |
| Malaysia | Japan | Brazil | Philippines |

Figure 1
The device preferences for viewing projects (as a % of all sessions)

Figure 2
Traffic sources of OER projects (as a % of all sessions)
Table 6
Details of the top ten referring organisation websites (with % of traffic to site). Strategically acquired links = un-highlighted; serendipitous links = bold
| 2009–2014 VAL | SCOOTER | BIOLOGY COURSES | |
|---|---|---|---|
| 1 | oup.com (14.87%) | google.com (15.56%) | youtube.com (10.44%) |
| 2 | blackboard.gcal.ac.uk (13.28%) | en.wikipedia.org (10.73%) | facebook.com (8.23%) |
| 3 | global.oup.com (10.02%) | cdc.gov (5.27%) | vivrolfe.com (7.81%) |
| 4 | moodle.coventry.ac.uk (5.37%) | google.co.uk (<5%) | medev.ac.uk (6.36%) |
| 5 | ibls.moodle.gla.ac.uk (<5%) | globalsicklecelldisease.org | dmuviv10041904.wikispaces. com (<5%) |
| 6 | abpischools.org.uk | sicklecellanaemia.posterous.com | global.oup.com |
| 7 | moodle.uws.ac.uk | hlsweb.dmu.ac.uk | oercommons.org |
| 8 | elearningrepository.nhs.uk | onlinebooks.library.upenn.edu | stumbleupon.com |
| 9 | dmu.ac.uk | google.co.in | methodsnorthwest.ac.uk |
| 10 | open.jorum.ac.uk | methodsnorthwest.ac.uk | pinterest.com |
