Table 1
Participant demographic information.
| PSEUDONYM | AGE | GENDER | LOCATION | HIGHEST QUALIFICATION | SCIENCE EDUCATIONAL LEVEL | OCCUPATION |
|---|---|---|---|---|---|---|
| Xavier | 35–54 | Male | West Midlands | Undergraduate Degree | University (undergraduate) | Administration |
| Oliver | 18–34 | Male | South East | Undergraduate Degree | University (undergraduate) | IT |
| Peter | 55+ | Male | South East | Master’s Degree | Secondary School | Education |
| Claudia | 35–54 | Female | Scotland | Undergraduate Degree | Secondary School | Education |
| Howard | 55+ | Male | Wales | – | – | Media |
| James | 35–54 | Male | South East | Undergraduate Degree | University (undergraduate) | IT |
| Christine | 35–54 | Female | Scotland | PhD | Secondary School | Education |
| Matthew | 35–54 | Male | South East | Undergraduate Degree | – | IT |
| Ben | 18–34 | Male | Wales | Master’s Degree | University (postgraduate) | Student |
| Kevin | 55+ | Male | South East | Undergraduate Degree | Secondary School | Publishing |
| Simon | 35–54 | Male | Scotland | Undergraduate Degree | – | Education |
Table 2
Video elicitation clips content summary.
| PAIR 1 – DNA EXTRACTION | PAIR 2 – CLOSING SEQUENCE/PLASTICS | |||
|---|---|---|---|---|
| WONDERS CLIP | BANG CLIP | WONDERS CLIP | BANG CLIP | |
| Length (mins:secs) | 2:27 | 4:41 | 2:42 | 3:21 |
| Summary | Host Brian Cox uses household items to extract his DNA in a bar in the Sumatran rainforest before discussing DNA’s significance to all life | A mystery fish pie is made before being taken to a fish genetics lab to find out if genetic sequencing can reveal its contents | A complex CGI and visual sequence shows how DNA links all life on earth before Brian Cox discusses the consequences of this for our understanding of the universe and humanity’s place in it | A family are shown the results of tests revealing their exposure to plastic chemicals, before host Maggie Philbin visits Brunel University to discuss the findings of a new report on the emerging and little understood impacts of plastic chemicals in our environment |
Table 3
Participants sentiments towards video elicitation clips.
| PARTICIPANT | PAIR WATCHED | WONDERS REACTION | BANG REACTION |
|---|---|---|---|
| Claudia | Pair 1 | Positive (2) | Mixed (0) |
| Christine | Positive (2) | Negative (-2) | |
| Ben | Positive (2) | Negative (-2) | |
| Kevin | Very Positive (3) | Positive (2) | |
| Simon | Positive (2) | Very Negative (-3) | |
| Xavier | Pair 2 | Positive (2) | Negative (-2) |
| Oliver | Mixed/negative (-1) | Positive (2) | |
| Peter | Very Positive (3) | Positive (2) | |
| Howard | Mixed/negative (-1) | Mixed/negative (-1) | |
| James | Mixed/positive (1) | Mixed/positive (1) | |
| Matthew | Positive (2) | Very Negative (-3) |