Table 1
Demographic profile of respondents, including gender, age, education, and profession.
| CHARACTERISTICS | PERCENTAGE |
|---|---|
| Gender | |
| Male | 47.9 |
| Female | 52.1 |
| Age | |
| 18–30 | 81.1 |
| 31–40 | 10.8 |
| 41–50 | 6.1 |
| 51–60 | 1.8 |
| 61- Above | 0.2 |
| Education | |
| Undergraduate | 54.8 |
| Post-Graduate | 29.9 |
| Doctorate | 9.2 |
| Vocational | 0.2 |
| Engineering and Technical Education | 1.8 |
| Law | 1.0 |
| Medicine and Healthcare | 0.4 |
| Management | 0.4 |
| Journalism and Mass Communication | 0.8 |
| Others | 1.6 |
| Professions | |
| Professor/Teacher/academician/Assistant Librarian/Education | 16.6 |
| Fresher/Students/Post Graduate Student | 58.7 |
| House Wife | 0.2 |
| Junior CSA/Luxury Client Advisor | 0.4 |
| Unemployed | 1.0 |
| Engineer/Research Engineer/Civil Engineer | 0.4 |
| Laboratory Assistance | 0.2 |
| Service/Branch Manager/QA manager/Communication executive/corporate employee/Marketing executive/HR/ | 7.0 |
| Government job/government servant | 1.0 |
| Business/Baker/Content strategist/Self-employed | 2.0 |
| Research Analyst/Intelligence analyst/Global incident Analyst/Independent researcher/Research and Development | 2.2 |
| Journalist/Sub editor/Media/social media executive/tech journalist | 1.6 |
| Army officer/defence | 0.4 |
| PhD Scholar/Research Scholar/Doctorate Students/researcher | 2.5 |
| Software Developer/Software engineer/Data mapping editor/Software consultancy/Digital marketer | 1.8 |
| Lawyer/Advocate | 0.4 |
| Zoologist | 0.2 |
| Freelancer/Writer | 0.8 |
| Clinical Psychologist/Psychologist | 0.4 |
| Scientist | 0.2 |
| Retired | 0.2 |
| Medical/Naturopathy physician | 0.2 |
| Development Sector Job | 0.2 |
| Sport | 0.8 |
| Agriculture/farmer | 0.6 |
| NGO | 0.2 |
Figure 1
Scatterplots illustrating the relationships between respondents’ age and educational background and their awareness of India’s soft power strategies.
Figure 2
Scatterplots illustrating the relationships between respondents’ age and educational background and their awareness of South Korea’s soft power strategies.