Abstract
This study examines the soft power strategies of India and South Korea, comparing their models and modalities as emerging middle powers with distinct cultural, economic, and technological strengths. It draws on data collected through a web-based questionnaire administered in India to respondents aged 18–61 and above. A total of 511 valid responses were gathered and archived in Mendeley. The dataset enables a comparative analysis of soft power approaches, including normative initiatives, civilizational legacies, international standing, national branding practices, and economic drivers linked to national development and global influence. It offers insights relevant for scholars, policymakers, and international relations research.