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A Dataset of Late 1990s and Early 2000s Web Banner Ads on Chinese-and English-language Web Pages Cover

A Dataset of Late 1990s and Early 2000s Web Banner Ads on Chinese-and English-language Web Pages

Open Access
|Jan 2024

Figures & Tables

Table 1

Internet directory books used to compile this dataset.

BOOK TITLELANGUAGEISBNPUBLISHER, PUBLICATION TIME, AND LOCATION
全球中文网址速查手册/ Handbook of Chinese-Language URLs *Simplified Chinese9787542716002上海科学普及出版社 / Shanghai Popular Science Press *
1999/06
China
Harley Hahn’s Internet and Web Yellow Pages, Millennium EditionEnglish9780072121704McGraw-Hill Osborne Media
1999/09
United States
Que’s Official Internet Yellow Pages 2001 EditionEnglish9780789724359Que Publishing
2000/09
United States
2001中文因特网黄页网址簿 / 2001 Chinese Internet Yellow Pages *Simplified Chinese9787900322241上海电子出版有限公司 / Shanghai Electronic Publishing Press *
2000/12
China
全球中文网址速查手册(第二版)
/ Handbook of Chinese-Language URLs (2nd Ed) *
Simplified Chinese9787542718969上海科学普及出版社 / Shanghai Popular Science Press *
2001/01
China
2002中文因特网黄页网址簿 / 2002 Chinese Internet Yellow Pages *Simplified Chinese9787900348098上海电子出版有限公司 / Shanghai Electronic Publishing Press *
2001/12
China
*: English titles of Chinese-language books and names of their publishers are translated and provided by the authors here for reference only.
Table 2

Selected IAB banner sizes.

468 px * 60 pxFull Banner
392 px * 72 pxFull Banner with Navigation Bar
234 px * 60 pxHalf Banner
728 px * 90 pxLeaderboard
DOI: https://doi.org/10.5334/johd.164 | Journal eISSN: 2059-481X
Language: English
Submitted on: Oct 6, 2023
Accepted on: Nov 27, 2023
Published on: Jan 3, 2024
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Richard Lewei Huang, Yufeng Zhao, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.