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A Dataset of Late 1990s and Early 2000s Web Banner Ads on Chinese-and English-language Web Pages Cover

A Dataset of Late 1990s and Early 2000s Web Banner Ads on Chinese-and English-language Web Pages

Open Access
|Jan 2024

Abstract

This dataset contains information about 22,915 banner advertisement images appearing on Chinese- and English-language web pages in the late 1990s and early 2000s archived on the Wayback Machine. For each ad image, the dataset provides information about the image’s format and size, archived URLs of the image file, archived web pages the image appeared in, and, if available, web pages the image was linked to. The dataset also provides text data obtained from the images using optical character recognition (OCR). This dataset is useful for researchers in visual culture, history, media studies, and business and marketing.

DOI: https://doi.org/10.5334/johd.164 | Journal eISSN: 2059-481X
Language: English
Submitted on: Oct 6, 2023
Accepted on: Nov 27, 2023
Published on: Jan 3, 2024
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Richard Lewei Huang, Yufeng Zhao, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.