
Figure 1
(Translated) visual context example for an experimental trial in Experiment 1.
Table 1
List of linguistic materials used in all three experiments.
| Target word | Colour association | Competitor word |
|---|---|---|
| grasshopper | green | broccoli |
| frog | green | spinach |
| lettuce | green | emerald |
| celery | green | turtle |
| tree | green | lizard |
| leaf | green | crocodile |
| cherry | red | lipstick |
| tomato | red | brick |
| strawberry | red | fox |
| lobster | red | raspberry |
| lips | red | rose |
| banana | yellow | canary |
| lemon | yellow | dandelion |
| corn | yellow | chick |

Figure 2
Upper panels: Mean fixation proportion as a function of trial type, aggregated in time steps of 50 ms. The plots are time-locked to the onset of the critical word. Blue and red lines represent looks to the target and the average distract, respectively and the shaded areas represent within-subject adjusted 95% confidence levels, calculated by participant. Lower panels: GCA model fit (lines) of empirical logit (points) to the target and the average distractors as a function of trial type and experimental condition.
Table 2
Main and interaction effect in the quasi-logistic GCA mixed model analysis in Experiment 1.
| Estimate | se | t | |
|---|---|---|---|
| (Intercept) | –6,36 | 0,29 | –21,61* |
| Linear | 0,34 | 0,42 | 0,81 |
| Quadratic | –0,22 | 0,23 | –0,96 |
| Object | –1,16 | 0,03 | –39,21* |
| Type | 0,55 | 0,03 | 16,62* |
| Object * Type | –1,11 | 0,03 | –37,59* |
| Linear * Object | –1,49 | 0,34 | –4,40* |
| Linear * Type | 0,66 | 0,29 | 2,30* |
| Quadratic * Object | 0,40 | 0,19 | 2,07* |
| Quadratic * Type | –0,03 | 0,16 | –0,21 |
| Linear * Object * Type | –1,99 | 0,13 | –14,82* |
| Quadratic * Object * Type | 0,41 | 0,13 | 3,24* |

Figure 3
Visual display example for experimental trials as a function of experimental condition in Experiment 2.

Figure 4
Upper panels: Mean fixation proportion as a function of trial type, aggregated in time steps of 50 ms. The plots are time-locked to the onset of the critical word. Blue and red lines represent looks to the target and the average distractors, respectively and the shaded areas represent within-subject adjusted 95% confidence levels, calculated by participants. Lower panels: GCA model fit (lines) of empirical logits (points) to the target and the average distractors as a function of trial type and experimental condition.
Table 3
Main and interaction effect in the quasi-logistic GCA mixed model analysis in Experiment 2.
| Estimate | se | t | |
|---|---|---|---|
| (Intercept) | –5,00 | 0,22 | –22,57* |
| Linear | 1,40 | 0,47 | 3,01* |
| Quadratic | –0,09 | 0,18 | –0,51 |
| Cubic | –0,20 | 0,13 | –1,49 |
| Object | –1,62 | 0,03 | –53,21* |
| Type | 0,53 | 0,03 | 15,42* |
| Colour | –0,01 | 0,03 | –0,23 |
| Object * Type | –1,34 | 0,03 | –44,20* |
| Object * Colour | –0,17 | 0,03 | –5,59* |
| Type * Colour | –0,05 | 0,03 | –1,78 |
| Linear * Object | –3,53 | 0,31 | –11,56* |
| Linear * Type | 0,78 | 0,28 | 2,83* |
| Linear * Colour | 0,32 | 0,28 | 1,11 |
| Quadratic * Object | 0,37 | 0,14 | 2,64* |
| Quadratic * Type | –0,16 | 0,14 | –1,10 |
| Quadratic * Colour | 0,00 | 0,17 | –0,01 |
| Cubic * Object | 0,42 | 0,13 | 3,39* |
| Cubic * Type | 0,00 | 0,13 | 0,02 |
| Cubic * Colour | –0,17 | 0,13 | –1,26 |
| Object * Type * Colour | 0,16 | 0,03 | 5,28* |
| Linear * Object * Type | –2,10 | 0,13 | –16,72* |
| Linear * Object * Colour | –0,87 | 0,13 | –6,92* |
| Linear * Type * Colour | –0,40 | 0,14 | –2,90* |
| Quadratic * Object * Type | 0,47 | 0,13 | 3,74* |
| Quadratic * Object * Colour | –0,06 | 0,13 | –0,46 |
| Quadratic * Type * Colour | 0,02 | 0,13 | 0,13 |
| Cubic * Object * Type | 0,08 | 0,13 | 0,63 |
| Cubic * Object * Colour | 0,41 | 0,13 | 3,27* |
| Cubic * Type * Colour | 0,17 | 0,13 | 1,30 |
| Linear * Object * Type * Colour | 0,66 | 0,13 | 5,27* |
| Quadratic * Object * Type * Colour | 0,32 | 0,13 | 2,51* |
| Cubic * Object * Type * Colour | –0,19 | 0,13 | –1,52 |

Figure 5
Upper panels: Mean fixation proportion as a function of trial type, aggregated in time steps of 50 ms. The plots are time-locked to the onset of the critical word. Blue and red lines represent looks to the target and the average distractor, respectively and the shaded areas represent within-subject adjusted 95% confidence levels, calculated by participants. Lower panels: GCA model fit (lines) of empirical logit (points) to the target and the average distractors as a function of trial type and experimental condition.
Table 4
Main and interaction effects in the quasi-logistic GCA mixed model analysis in Experiment 3.
| Estimate | se | t | |
|---|---|---|---|
| (Intercept) | –8,52 | 0,11 | –80,03* |
| Linear | 0,30 | 0,26 | 1,16 |
| Quadratic | 0,15 | 0,11 | 1,37 |
| Object | –0,59 | 0,01 | –42,34* |
| Type | 0,18 | 0,02 | 11,29* |
| Colour | 0,05 | 0,01 | 3,39* |
| Object * Type | –0,17 | 0,01 | –12,17* |
| Object * Colour | 0,03 | 0,01 | 2,41* |
| Type * Colour | 0,00 | 0,01 | –0,09 |
| Linear * Object | –0,39 | 0,18 | –2,12* |
| Linear * Type | 0,33 | 0,15 | 2,24* |
| Linear * Colour | –0,05 | 0,14 | –0,36 |
| Quadratic * Object | –0,19 | 0,09 | –2,11* |
| Quadratic * Type | 0,14 | 0,07 | 2,10* |
| Quadratic * Colour | 0,00 | 0,08 | –0,03 |
| Object * Type * Colour | –0,04 | 0,01 | –2,99* |
| Linear * Object * Type | –0,56 | 0,06 | –8,67* |
| Linear * Object * Colour | –0,01 | 0,06 | –0,19 |
| Linear * Type * Colour | 0,11 | 0,06 | 1,78 |
| Quadratic * Object * Type | –0,17 | 0,06 | –2,75* |
| Quadratic * Object * Colour | 0,01 | 0,06 | 0,11 |
| Quadratic * Type * Colour | –0,06 | 0,06 | –1,03 |
| Linear * Object * Type * Colour | –0,11 | 0,06 | –1,95 |
| Quadratic * Object * Type * Colour | 0,08 | 0,06 | 1,45 |
