The Effect of Colour on the Anchoring Heuristic in Consumer Decision Making

Sungwon Han; Doyo Choi; Young Jae Cha

doi:10.5334/jeps.cf

The Effect of Colour on the Anchoring Heuristic in Consumer Decision Making

Journal of European Psychology Students

Volume 5 (2014): Issue 3

By: Sungwon Han, Doyo Choi and Young Jae Cha

Open Access

|Aug 2014

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