The Effect of Colour on the Anchoring Heuristic in Consumer Decision Making
By: Sungwon Han, Doyo Choi and Young Jae Cha
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DOI: https://doi.org/10.5334/jeps.cf | Journal eISSN: 2222-6931
Language: English
Page range: 19 - 27
Published on: Aug 7, 2014
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
© 2014 Sungwon Han, Doyo Choi, Young Jae Cha, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.