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Designing for pro-environmental behaviour change: the aspiration–reality gap Cover

Designing for pro-environmental behaviour change: the aspiration–reality gap

By: James Simpson and  Jim Uttley  
Open Access
|Dec 2025

Figures & Tables

Table 1

Statistical approaches adopted for each research question.

RESEARCH QUESTIONPRIMARY ANALYTIC MODELPOST-HOC/EFFECT SIZERATIONALE
RQ1: Is there a gap between designers’ aspirations and their perceived reality of being able to encourage pro-environmental behaviours across different intervention types?Paired t-test (aspiration versus reality) for each of the five interventions; Wilcoxon signed-rank used if Shapiro–Wilk p < 0.05Cohen’s d (paired) + 95% confidence interval (CI)Tests the within-person aspiration–reality discrepancy
RQ2: Do aspirations, perceived realities and the gap between them differ across intervention types?Three separate linear mixed-effects models (LMMs) with a random intercept for the participant:
  • Aspiration ~ intervention

  • Perceived reality ~ intervention

  • Gap ~ intervention

Kenward–Roger F-tests; Tukey-adjusted pairwise contrasts; partial η2 and partial ω2 (95% CI)Retains all five repeated measures per person, accounts for within-subject correlation and quantifies the variance explained by delivery dependency
RQ3: To what extent are aspirations and perceived realities correlated across intervention types?Pearson’s r for each intervention; Fisher’s r-to-z to compare coefficients95% CI for each rExamines the strength of alignment within each intervention
RQ4: Is the variance in aspirations and perceived realities driven more by individual professional disposition or by intervention-specific characteristics?Two-level random-intercept LMM (scores nested in persons)Intraclass correlation coefficient ICC(1) + 95% CIPartitions the score variance into between-person (dispositional) versus within-person (intervention-specific) components
bc-6-1-684-g1.png
Figure 1

Violin plots of aspiration and perceived reality scores across intervention types.

Note: The horizontal width of each violin represents the probability density of responses; wider sections indicate a greater response frequency. Horizontal lines show the mean (thick) and 25th/75th percentiles (thin).

bc-6-1-684-g2.png
Figure 2

Correlations between aspiration and perceived reality by intervention type, showing a strong positive alignment across all domains, but a mixed dependency pattern.

DOI: https://doi.org/10.5334/bc.684 | Journal eISSN: 2632-6655
Language: English
Submitted on: Aug 11, 2025
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Accepted on: Dec 8, 2025
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Published on: Dec 23, 2025
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2025 James Simpson, Jim Uttley, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.