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Unveiling Direct Effects of Service Quality and Price Perception on Brand Trust and Purchase Intention: A Comprehensive PLS-SEM Analysis Cover

Unveiling Direct Effects of Service Quality and Price Perception on Brand Trust and Purchase Intention: A Comprehensive PLS-SEM Analysis

Oradea Journal of Business and Economics
Volume 10 (2025): Issue 2 (September 2025)
By:   
Open Access
|Sep 2025
Authors

Authors

Robert Makorere

rfmakorere@mzumbe.ac.tz

Department of Marketing and Entrepreneurship, School of Business, Mzumbe University, Morogoro, Tanzania, United Republic of
DOI: https://doi.org/10.47535/1991ojbe215 | Journal eISSN: 2501-3599
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Language: English
Published on: Sep 23, 2025
Published by: University of Oradea Publishing House
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Service Quality,
Perceived Price,
Customer Satisfaction,
Brand Trust,
Purchase Intention
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Business management, other,
Management accounting, financial controlling, cost calculation, investment,
Finance

© 2025 Robert Makorere, published by University of Oradea Publishing House
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 10 (2025): Issue 2 (September 2025)
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